Meet three Savannah restaurants: Papillote, Moon River Brewing Company and Angel's BBQ.
Savannah is a very popular tourist destination, so all three sites had to be tailored to reach hungry out-of-towners. Because of this, it was especially important that each Web site convey a very real sense of each establishment, both food and atmosphere.
Papillote specializes in authentic French cuisine to-go. Their atmosphere is casual (yet refined), playful (but not silly) – impeccable food served with plastic forks and paper napkins. Their menu ranges from Bouchée a la Reine and Croque Monsieur to macarons and Croûte à Thé.
Their daily specials are vital to bringing in return local traffic, so it was imperative that these be easily accesible to site visitors without disrupting the home page, which offers views of their interior and exterior (crucial to tourists).
Moon River Brewing Company
Moon River Brewing Company is a full-service restaurant and Savannah's only brew pub. They needed a site that reached three target audiences: tourists, reservations (both indiviual and special events) and their cadre of loyal regulars.
They also needed a space for a blog, their copious beer menu, an online store and archives highlighting their famous Friday Night Toast and the restaurant's purported paranormal activities!
Angel's BBQ serves, well, BBQ. (And some of the best greens and peanuts you'll ever eat!) Their target audience is comprised of BBQ afficianados of every stripe, especially among the local art students. They are quite literally a hole-in-the-wall restaurant, so detailed maps are a must, as well as a site that perfectly represents the Angel's dining experience (i.e., don't come expecting wait staff or the absence of hickory smoke!).
Known in some parts as "Savannah's only rock-n-roll BBQ," their customers return out of affection for the proprietors as much as their love for the food. Because of this, we wanted to give the husband and wife ownership team a place to communicate with their fans and so are developing "Andi Land" and "Aileen's Mail Bag."